Relaxer Hair Sales Continue to Decline and Women Unite.       

Nikki M.

May 20, 2017
Relaxer Hair Sales Continue to Decline. I never believed I would ever go natural. My image included silky straight hair that only a fresh Mizani Relaxer could create. Movement, Body all nonexistent in natural hair right? A lot has happened since then. I am truly happy to say I have been natural for over 2 years. It was one of the best decisions of my life. 

A person who is “natural” is any African American who does not have chemically-altered hair. The consecutive fall in popularity of relaxers and the increase in natural hair products confirm that the natural hair “trend” is now a movement – and it is here to stay. More and more Black women everywhere are making the choice to go natural.

While there aren’t many statistics on the natural hair business, other research suggests that the natural hair movement is real, and it shows in market sales. Market research firm, Mintel, estimated that the Black hair business is worth $774 million and relaxer sales are aimed to decrease 45 percent before 2019. This decrease in demand for relaxers suggest an increase in products to replace them. While we could assume these replacements are products for natural hair, there aren’t statistics available for this specifically. Instead, we can confirm relaxer sales are decreasing— and will continue to.

Black Hair Industry Aimed to Be Worth Over $800 Million!

With or without the statistics, the natural hair movement is momentous! While many speculate the reason behind the popularity of the Natural Hair Movement, the hair is obvious. For years, Black women have been discouraged from wearing their hair natural. I still carry some insecurities when it comes to my natural hair. Everywhere I looked for research seemed to focus on beautiful curly/coily puffs that seemed to be impossible for my 4c hair. It took some time to realize we are finally transitioning into a world where we have more options for “socially acceptable” hair styles. We can exercise our right to feel beautiful without bearing the pressures of utilizing chemicals to achieve a certain “look.” Unlike other trends, the care of natural hair is symbolic, and it means so much more than an Afro on a hot day. I still wear wigs and weave partially as a protective style and also to transform. I love having the ability to be versatile. Being Natural means having the power to choose. It means giving little girls the power to know that “curly” can mean pretty. It’s about time we stop teaching young women that only straight hair equates to beauty.

We aren’t just going natural. We are returning. And we are coming back with more elegance and more confidence than ever. I just cut my hair into a asymmetric bob.

Are you thinking about returning to natural hair? Start by asking yourself why. Make sure you do it for all of the right reasons, and do the necessary research. Be patient and don't get discouraged. We all hit a brick wall but stick with it. If it gets too rough, don't feel ashamed to utilize protective styles. You will be so happy you did!

 Beautiful. Smart. Resilient. Truly You.



Buying Hair Extensions – What To Consider?

I LOVE MY HAIR! Hair is a matter of pride. Many times, my hair is a representation of where I am in my life or how I'm feeling. When I did the big chop, I was feeling a strong desire to close a chapter in my life to explore the unknown. My hair represented my newly found freedom.

On the far less extreme, many women believe hair is something that can simply enhance their appearance. Nothing more. Nothing less. That was the main reason it took me a year to decide if being natural was for me. I was concerned that I wouldn't have many options.My good friend was getting married and I was SO excited!!! Now I had a reason to get all extra dolled up! The "natural" options in my head did NOT align with my Chocolate Barbie vision.I was on ordering hair with the quickness!

On a more serious note, hormonal changes and other health problems could impact the type of hair growth and texture we hope for. When I had my child, I experienced hair loss. Although temporary, I was devastated. My hair is my pride and joy so I felt like I was slowly losing my bestfriend. Our relationship was slowly slipping through my fingers, right before my eyes. The mortification is almost synonymous with accidently bleaching your favorite pair of jeans. In less extreme cases, we have had hair we were not satisfied with and it's a terrible feeling. I know this may seem dramatic but my hair has impacted my self esteem. A trim in the past that turned out to be a full fledgedhair cut. It may not have been that bad but it was definitely not the outcome I thought I would see. I felt horrible so I explored extension options.

What are Hair Extensions?

Enhancement forwhat you already have. Chances are, if you are reading my blog, you are looking for ways to enhance your appearance or the appearance of someone you care for. You are beautiful and because you consider extensions AKA weave or whatever you want to call them, doesn't mean you aren't a beautiful woman. Extensions have been a blessing for me and my clients. The days I struggled with a lazy spell that made me drag through my transformation were truly over. I can transform with a quick weave or a wig in an instant. No shame in it either. I love my wigs, weaves and clip ins. I feel in control and not trapped by the frizz bad weather can bring. I can be sleek and straight on Monday yet curly and flirty for happy hour Friday with very little effort. Clip in hair is an enhancement tool I used early on when I wanted added length but without the commitment of a full install. I bore easily and that absolutely can be said about the way I view my hair. But don't get me wrong, extensions can be a blessing that quickly turns into a curse if not installed properly. There is care and maintenance required to ensure quality performance. Seriously, too much manipulation especially when your hair is natural is one of the reasons for thinning hair and hair loss. I typically will stay away from the combs in wigs as extended wear causes stress to your already beautiful hair.

Extensions are also used to add color options to our hair without the damage that comes along with chemicals. My mane is virgin and it's cute. I get the "aww that's cute." Sometimes I want to feel "extra" like a lot of us. These days, you could find a wide range of colored hair extensions to choose from. Remember the Gray hair FAD? You have many choices to explore while choosing the hair extensions with no commitment.

I love being a woman! I love the options I have with my beauty. Because there are many options, I advise you to consult with a professional hair stylist to ensure your hair is cared for. Visit the site for many option choices such as 360 lace wigs. You will be surprised with their collections. From Brazilian to Malaysian, you have many types of hair bundles to choose from on this site. They even offer a Truly You Collection to enhance natural hair textures.

Things to ask while Choosing your Hair Extensions

  • Ask yourself why you want to buy hair. Whether to increase your hair length or to increase the dense factor of your hair or just to increase your hair length for anoccasion or to increase the natural look of your hair. Since, you should choose the hair extension according to your reason for buying the extension.
  • Commitment level. Can you commit to seeking a licensed hair stylist to maintain not just the install but your beautiful hair underneath? Conditioning steaming treatment are necessary for my hair. I recommend this to my natural clients, especially who have moisture retention concerns.
  • Next what look are you trying to achieve :curly, straight, coarse and more. I'm a visual person so navigating through helps me find what I'm looking for.
  • Most importantly, you want your hair to blend well with extensions. With an install, the easiest way to change hair textures besides a human hair wig is to get a closure. Whether it's a full lace, silk, frontal etc., it should match the texture of the bundles you are installing.
  • Choose the hair extension's length and remember to order up a few inches if you want to achieve length with curly hair.

You are beautiful and natural hair isn't as easy as it looks. Don't get discouraged. Remember throughout this process what your motivation was to do this in the first place. My number 1 priority is healthy hair. After all the fun with my extensions, nothing feels better unveiling healthy hair. That's nothing to be ashamed of at all